The future of youth tourism in Ghana: motives, satisfaction and behavioural intentions

Purpose The study presents the push–pull motives and behavioural intentions of youth tourists and how these provide the foundation for the planning and development of Ghana’s tourism future. Since youth tourism (YT) is regarded as a niche market globally, the purpose of this paper is to identify the prospects of this form of tourism in a developing nation. Design/methodology/approach The study has utilised a convenience sampling approach in...