Untangling International Sport Social Media Use: Contrasting U.S. and Chinese Uses and Gratifications Across Four Platforms

This study of 409 sports fans from the United States and China contrasts uses sought and gratifications obtained within four different social media platforms: Facebook and Twitter (in the United States) and WeChat and Weibo (in China). Results indicated that each of the platforms function in starkly contrasting manners. In the United States, Facebook scored higher than Twitter on every motivational measure; in China, WeChat was found to be...