Can Network Theory-Based Targeting Increase Technology Adoption?

Volume: 111, Issue: 6, Pages: 1918 - 1943
Published: Jun 1, 2021
Abstract
Can targeting information to network-central farmers induce more adoption of a new agricultural technology? By combining social network data and a field experiment in 200 villages in Malawi, we find that targeting central farmers is important to spur the diffusion process. We also provide evidence of one explanation for why centrality matters: a diffusion process governed by complex contagion. Our results are consistent with a model in which...
Paper Details
Title
Can Network Theory-Based Targeting Increase Technology Adoption?
Published Date
Jun 1, 2021
Volume
111
Issue
6
Pages
1918 - 1943
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