Growth Through Franchises in Knowledge-Intensive Industries: Interplay of Routine Program and Expansion Mode

Thanks to technological developments produced by scientists and engineers, franchising has grown to become a business model of choice for firm expansion in knowledge-intensive industries. We propose a formal model to explore to what degree franchisors should adapt their business practices or routines to successfully expand their franchises in newly targeted markets. By simultaneously considering the franchise's need to adapt locally in a new...