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Growth Through Franchises in Knowledge-Intensive Industries: Interplay of Routine Program and Expansion Mode
Volume: 66, Issue: 4, Pages: 496 - 513
Published: Nov 1, 2019
Abstract
Thanks to technological developments produced by scientists and engineers, franchising has grown to become a business model of choice for firm expansion in knowledge-intensive industries. We propose a formal model to explore to what degree franchisors should adapt their business practices or routines to successfully expand their franchises in newly targeted markets. By simultaneously considering the franchise's need to adapt locally in a new...
Paper Details
Title
Growth Through Franchises in Knowledge-Intensive Industries: Interplay of Routine Program and Expansion Mode
Published Date
Nov 1, 2019
Volume
66
Issue
4
Pages
496 - 513
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