How interface formats gain market acceptance: The role of developers and format characteristics in the development of de facto standards

Volume: 88, Pages: 102054 - 102054
Published: Dec 1, 2019
Abstract
New product introductions often rely on formats and technologies that are subject to strongly contested standards wars. Using a unique data set of interface formats and standard setting ventures in the consumer electronics industry, this research examines the relationships between the characteristics of standard setting ventures, and the market acceptance of interface formats developed and promoted by the venture. Specifically, this paper...
Paper Details
Title
How interface formats gain market acceptance: The role of developers and format characteristics in the development of de facto standards
Published Date
Dec 1, 2019
Volume
88
Pages
102054 - 102054
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