Original paper
Understanding online business simulation games: the role of flow experience, perceived enjoyment and personal innovativeness
Abstract
This study aimed to empirically predict the degree of acceptance of an online business simulation game in an educational context. To do so, this study proposed an extended technology acceptance model that includes variables such as perceived enjoyment and flow. In addition, the moderating role of students’ personal innovativeness in the technology field was analysed. The framework was empirically tested applying partial least squares to a sample...
Paper Details
Title
Understanding online business simulation games: the role of flow experience, perceived enjoyment and personal innovativeness
Published Date
Jun 21, 2019
Volume
35
Issue
3
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