Sources of appropriation capacity in licensing agreements
Abstract
This article analyzes how a licensor's market value varies at the time that it announces a licensing agreement. It posits that licensors’ appropriation capacity is a function of their bargaining power (determined by their financial situation and information asymmetries when signing the contract) and the potential cost of imitation that the licensors face (determined by their position in the sector). As bargaining power in each situation should...
Paper Details
Title
Sources of appropriation capacity in licensing agreements
Published Date
Aug 1, 2019
Journal
Volume
86-87
Pages
48 - 61
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