Strategic Communication: Defining the Field and its Contribution to Research and Practice

Volume: 12, Issue: 4, Pages: 487 - 505
Published: Aug 13, 2018
Abstract
This article draws on a decade of research in strategic communication and especially on the contributions in this special issue to propose a new and more comprehensive definition of strategic...
Paper Details
Title
Strategic Communication: Defining the Field and its Contribution to Research and Practice
Published Date
Aug 13, 2018
Volume
12
Issue
4
Pages
487 - 505
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