Just going through the motions? An empirical investigation of control, compliance, and performance in franchisor-franchisee relationships

Volume: 92, Pages: 360 - 373
Published: Nov 1, 2018
Abstract
Recent channels research differentiates two forms of compliance—consummate and perfunctory compliance; yet research stops short of examining how these nuances of compliance impact financial performance. This study fills this void. We assess our research model with longitudinal data collected from 119 franchisees in the United States. The results indicate outcome and behavioral control have differential effects on perfunctory versus consummate...
Paper Details
Title
Just going through the motions? An empirical investigation of control, compliance, and performance in franchisor-franchisee relationships
Published Date
Nov 1, 2018
Volume
92
Pages
360 - 373
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