Valuable information in early sales proxies: The use of Google search ranks in portfolio optimization
Abstract
We extract information on relative shopping interest from Google search volume and provide a genuine and economically meaningful approach to directly incorporate these data into a portfolio optimization technique. By generating a firm ranking based on a Google search volume metric, we can predict future sales and thus generate excess returns in a portfolio exercise. The higher the (shopping) search volume for a firm, the higher we rank the...
Paper Details
Title
Valuable information in early sales proxies: The use of Google search ranks in portfolio optimization
Published Date
Sep 19, 2018
Journal
Volume
38
Issue
1
Pages
1 - 10
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