Needs, wants and values in China: reducing physical wants for sustainable consumption

China is simultaneously the world's biggest polluter, largest victim of pollution, and most ferocious fighter against pollution. So the question is: How can pollution be reduced to pave the way for the ecological civilisation of the future moderately affluent Chinese society? For China to play a leading role in escaping the global environmental crisis, for the benefit of its own population and the rest of the world, technological improvements...