HOW DOES LOCATION BASED MARKETING AFFECT MOBILE RETAIL REVENUES? THE COMPLEX INTERPLAY OF TACTIC, DEVICE AND USER TYPE

Volume: 2018, Pages: 7 - 7
Published: Jul 30, 2018
Abstract
No abstract.
Paper Details
Title
HOW DOES LOCATION BASED MARKETING AFFECT MOBILE RETAIL REVENUES? THE COMPLEX INTERPLAY OF TACTIC, DEVICE AND USER TYPE
Published Date
Jul 30, 2018
Volume
2018
Pages
7 - 7
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