A study of antecedents and consequences of business planning and customer interaction
Volume: 2018, Issue: 1, Pages: 15845 - 15845
Published: Aug 1, 2018
Abstract
Our study analyzes how individuals determine the appropriate course of action when starting firms. We identify two contrasting approaches: a business planning based approach and a customer interaction based approach. Based on a representative, longitudinal sample of U.S. nascent entrepreneurs, we find that prior academic education leads to a business planning based approach while prior managerial experience leads to the customer interaction...
Paper Details
Title
A study of antecedents and consequences of business planning and customer interaction
Published Date
Aug 1, 2018
Volume
2018
Issue
1
Pages
15845 - 15845
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