Crowdfunding-campaign success: The effect of entrepreneurial orientation and social media
Abstract
Using a capabilities view as a theoretical foundation, we examine the combinative role of entrepreneurial orientation (EO) and the strategic use of social media (SSM) on a firm’s success with...
Paper Details
Title
Crowdfunding-campaign success: The effect of entrepreneurial orientation and social media
Published Date
Jul 9, 2018
Volume
2018
Issue
1
Pages
11110
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