Deployment Strategies for Service Innovation
Volume: 66, Issue: 4, Pages: 514 - 528
Published: Nov 1, 2019
Abstract
In large organizations, local use of innovations is not enough; extracting the full use of the innovation requires deployment across the organization. The purpose of this paper is to explore strategies for the deployment of service innovations and factors influencing success. We adopt an inductive theory-building approach with a longitudinal embedded case study of ten successful service innovations. We find two deployment strategies: required...
Paper Details
Title
Deployment Strategies for Service Innovation
Published Date
Nov 1, 2019
Volume
66
Issue
4
Pages
514 - 528
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