Prioritizing morality in the self and consistent moral responses despite encouragement to behave immorally

When morality is important and central to individuals’ identities (moral identity), it may heighten their sense of responsibility to behave in moral ways. Although research has linked moral identity to various moral actions, research has yet to demonstrate the association between moral identity and individuals’ consistent moral choices, despite situational sanctions (i.e., peer group approval) to behave immorally. The purpose of this study was...