The effect of ‘smart’ financial incentives on driving behaviour of novice drivers
Abstract
Recent studies have demonstrated that financial incentives can improve driving behaviour but high-value incentives are unlikely to be cost-effective and attempts to amplify the impact of low-value incentives have so far proven disappointing. The present study provides experimental evidence to inform the design of ‘smart’ and potentially more cost-effective incentives for safe driving in novice drivers. Study participants (n = 78) were randomised...
Paper Details
Title
The effect of ‘smart’ financial incentives on driving behaviour of novice drivers
Published Date
Oct 1, 2018
Volume
119
Pages
68 - 79
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