Bridging past and present entrepreneurial marketing research: A co-citation and bibliographic coupling analysis

Volume: 20, Issue: 2, Pages: 229 - 251
Published: Jul 6, 2018
Abstract
Literature in entrepreneurial marketing (EM) continues to grow in volume and diversity. This paper aims to examine the topical structure of EM’s literature toward guiding research in the field.,A four-phase bibliometric research design is implemented, encompassing co-citation and bibliographic-coupling analyses, network analysis, factor analysis and correspondence analysis.,In total, 14 EM literature clusters, comprising 7 topical meta-clusters,...
Paper Details
Title
Bridging past and present entrepreneurial marketing research: A co-citation and bibliographic coupling analysis
Published Date
Jul 6, 2018
Volume
20
Issue
2
Pages
229 - 251
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