Comparative Approaches for Spurring Innovative Opportunities in Base-Of-The-Pyramid Markets

Despite intense efforts by development organizations to generate entrepreneurial growth in base-of-the pyramid (BOP) markets over the past several decades, the result has been largely a proliferation of ventures that simply imitate existing business. To achieve a more sustainable and transformative level of development, local entrepreneurs must hone the ability to identify new and more innovative business opportunities. While current theory...