The Stakeholder Identification Handcuff: The Case of Anheuser-Busch

Management research suggests that stakeholder-firm identification confers a competitive advantage upon firms because stakeholders that identify with a firm fuel its reputation while remaining loyal to the firm. While stakeholder identification is therefore seen as a panacea to organizational woes, psychology, social identity, and sports management researchers warn that identification can also have a dark side. However, it remains unknown how...