Behavioral Strategy: Turning Behavioral Theories on their head

Decades of research in cognitive, organizational and social sciences shows that people do not always behave rationally (Bazerman & Moore, 2009; Kahneman, 2011; March & Heath, 1994). Systematic biases in individual actions and organizational behaviors are documented in various contexts, ranging from everyday decisions to high stake ones such as political forecasts and merger and acquisitions. We argue that these systematic biases in fact...