Audience Engagement and the Legitimation of Technological Discontinuities in Regulated Markets

We draw on literatures on discursive institutional processes and legitimation process of new categories to inform the literature on incumbent adoption of technological discontinuities (TDs) in regulated settings. We focus on incumbent financial institution’s responses to the rise of financial technology (FinTech) in Europe from 2000-2016. We highlight external drivers of adoption by theorizing how (a) the positive and negative engagement (as a...