Innovating in a Digital Economy: Challenges for Global Strategy and Entrepreneurship Research
Abstract
The rise of digital economy is reshaping the traditional conceptualization of international business and entrepreneurship. Instead of being constrained by lack of physical assets or cross-national differences, “born-globals” in cyberspace cost-efficiently innovate digital products and instantly distribute them to users around the world via online channels. The revenue models are also in flux, as businesses are relying on freemium and sponsor...
Paper Details
Title
Innovating in a Digital Economy: Challenges for Global Strategy and Entrepreneurship Research
Published Date
Jul 9, 2018
Volume
2018
Issue
1
Pages
12668
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