Supply chain – marketing integration
Volume: 25, Issue: 2, Pages: 368 - 378
Published: Jul 11, 2018
Abstract
Purpose The purpose of this paper is to discuss China’s New Silk Road initiative as an opportunity for European small and medium-sized enterprises (SMEs) to export to Chinese market. It offers research propositions on redefining the business process of European SMEs and Chinese importers in light of the initiative. Design/methodology/approach SMEs’ export barriers, particularly in SCM and marketing, are identified through literature review. Then...
Paper Details
Title
Supply chain – marketing integration
Published Date
Jul 11, 2018
Volume
25
Issue
2
Pages
368 - 378
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