Learning from Success Versus Failure Under the Influence of Contextual Dissimilarities

This study contrasts the means by which success- and failure-based experiential learning in corporate activities are impacted by three types of contextual dissimilarities that complicate learning: (i) the dissimilarity between the context where a firm originated and the contexts of prior events from which the firm accumulates experience in an activity; (ii) heterogeneity among prior events; and (iii) the dissimilarity between prior events and...