How Shopping Mall Service Quality Affects Customer Loyalty across Developing Countries: The Moderation of the Cultural Context

Cross-cultural studies indicate the importance of service quality and loyalty in different nations, but they do not specify how cultural context affects the relationships among such constructs. The current research investigates whether mall service quality and its specific dimensions affect loyalty, as well as how cultural contexts moderate the relationships among these constructs in three developing countries (Morocco, Senegal, and Tunisia)....