Toot Your Own Horn? Leader Narcissism and the Effectiveness of Employee Self-Promotion

Self-promotion is a form of impression management aiming to present to others a positive image of oneself by emphasizing one’s strengths, contributions, or accomplishments. In the workplace, self-promotion is often targeted at leaders, with employees trying to show a positive image and impress their leader. Self-promotion does not always impress observers though, and we propose that leaders high on narcissism are more likely to be impressed by...