Understanding the trends of marketing research and its future directions: a citation analysis
Volume: 31, Issue: 3/4, Pages: 191 - 207
Published: Jun 28, 2018
Abstract
Purpose The purpose of this paper is to understand the scholarly contributions to the field of marketing by analyzing top ten journals of marketing. Design/methodology/approach The marketing journals were selected using SciMago marketing journal list, and SCOPUS database was used to identify the publications of the journals. A total of 9,190 articles were analyzed having 562,322 citation references. Methodologies like Wordle and Gephi were used...
Paper Details
Title
Understanding the trends of marketing research and its future directions: a citation analysis
Published Date
Jun 28, 2018
Volume
31
Issue
3/4
Pages
191 - 207
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