Business models of micro businesses: Empirical evidence from creative industries
Volume: 22, Pages: 1 - 19
Published: Jan 1, 2017
Abstract
Business model describes how a business identifies and creates value for customers and how it organizes itself to capture some of this value in a profitable manner. Previous studies of business models in creative industries have only recently identified the unresolved issues in this field of research. The main objective of this article is to analyse the structure and diversity of business models and to deduce how these components interact or...
Paper Details
Title
Business models of micro businesses: Empirical evidence from creative industries
Published Date
Jan 1, 2017
Volume
22
Pages
1 - 19
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Notes
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