Prevalence-induced concept change in human judgment

Perceptual and judgment creep Do we think that a problem persists even when it has become less frequent? Levari et al. show experimentally that when the “signal” a person is searching for becomes rare, the person naturally responds by broadening his or her definition of the signal—and therefore continues to find it even when it is not there. From low-level perception of color to higher-level judgments of ethics, there is a robust tendency for...