The Proactive Initiation of SMEs’ Foreign Business Relationships
Abstract
Taking control over one's destiny by proactive internationalization has been considered an important performance indicator in small business research. We develop a model that examines how internal and external contextual factors influence SMEs’ foreign market entry through proactive initiation of business relationships in foreign markets. The ability to proactively leverage such relationships is essential for opening up avenues into foreign...
Paper Details
Title
The Proactive Initiation of SMEs’ Foreign Business Relationships
Published Date
Jun 28, 2018
Journal
Volume
16
Issue
4
Pages
1159 - 1173
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