Sustainability Orientation, Green Supplier Involvement, and Green Innovation Performance: Evidence from Diversifying Green Entrants
Abstract
While green innovation has a positive impact on firms’ performance, some established firms that initiate green innovation activities (referring to diversifying green entrants) could suffer from insufficient new green knowledge and skills. Since adopting a sustainability orientation helps firms commit to the creation of superior sustainable practices, and efficiently invest resources necessary to develop appropriate new green products, leading to...
Paper Details
Title
Sustainability Orientation, Green Supplier Involvement, and Green Innovation Performance: Evidence from Diversifying Green Entrants
Published Date
Jun 23, 2018
Journal
Volume
161
Issue
2
Pages
393 - 414
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