Re-examining dominance of categories in impression formation: A test of dual-process models.

We carried out tests of the first 2 premises of the Continuum Model (CM) of impression formation (Fiske & Neuberg, 1990). These premises predict that category information will in general be more influential than noncategory information, and that the fit of noncategorical attributes with the category is a major determinant of the relative influence of these types of information. Using stimuli that included sets of (a) text items only, and (b)...