Open for business : Project-specific value capture strategies of architectural firms
Abstract
Architectural firms can be regarded as creative professional service firms. As such, architects need to navigate creative, professional and commercial goals, while simultaneously attempting to fulfil client, user and societal needs. This complex process is becoming increasingly difficult, as the historically established role of architects has become more blurred, contested and heterogeneous. While attempting to reclaim their role or to take on...
Paper Details
Title
Open for business : Project-specific value capture strategies of architectural firms
Published Date
Jun 19, 2018
Issue
13
Pages
1 - 234
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