Serendipitous Recommendation in E-Commerce Using Innovator-Based Collaborative Filtering

Collaborative filtering (CF) algorithms have been widely used to build recommender systems since they have distinguishing capability of sharing collective wisdoms and experiences. However, they may easily fall into the trap of the Matthew effect, which tends to recommend popular items and hence less popular items become increasingly less popular. Under this circumstance, most of the items in the recommendation list are already familiar to users...