Is your industrial marketing work working? Developing a composite index of market change

Volume: 80, Pages: 251 - 265
Published: Jul 1, 2019
Abstract
We define market work as purposeful efforts by a focal actor to perform and transform markets and focus on the connection between market work and market change. To enable an evaluation of the effectiveness of market work, we delineate the domain of market change and provide an operational definition of its elements and develop a composite index of market change. Our research process consisted of four steps: (1) Specification of the elements of...
Paper Details
Title
Is your industrial marketing work working? Developing a composite index of market change
Published Date
Jul 1, 2019
Volume
80
Pages
251 - 265
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.