“I did a lot of Googling”: A qualitative study of exclusive breastfeeding support through social media

Little qualitative research has been done to explore the quality of breastfeeding support through social media in New Zealand. This article aims to explore the influence of social media on exclusive breastfeeding practice. A qualitative study involving face-to-face postpartum interviews with 30 mothers who were recruited from the lower North Island of New Zealand. Each participant was followed via short monthly audio-recorded telephone...