Competitive Analysis of Retail Websites through Search Engine Marketing
Abstract
Introduction: The present research was carried out at Kalindi College, University of Delhi in 2017. Internet technology has transformed the world into a global village. Due to improved internet/ mobile connectivity and substantial increase in data use, any new or existing products can reach the customer easily through digital marketing. Currently, retail marketing websites attract more than half of internet users. It is not only important to...
Paper Details
Title
Competitive Analysis of Retail Websites through Search Engine Marketing
Published Date
May 1, 2018
Journal
Volume
14
Issue
25
Pages
1 - 14
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Notes
History