Original paper
Capability Reputation, Character Reputation, and Exchange Partners’ Reactions to Adverse Events
Abstract
To investigate when a firm’s reputation affects its exchange partners’ responses to adverse events, we distinguish between two types of reputation identified in prior work, capability reputation and character reputation, and present arguments for differences in their effects on exchange with potential and current exchange partners. Building on theory regarding uncertainty in exchange, we propose that potential exchange partners pay more...
Paper Details
Title
Capability Reputation, Character Reputation, and Exchange Partners’ Reactions to Adverse Events
Published Date
Apr 1, 2019
Volume
62
Issue
2
Pages
553 - 578
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Notes
History