Match!

Transformative Marketing: The Next 20 Years:

Published on Jul 1, 2018in Journal of Marketing7.82
· DOI :10.1509/jm.82.41
V. Kumar8
Estimated H-index: 8
(HUST: Huazhong University of Science and Technology)
View in Source
Abstract
In my interactions within the academic community, I am often posed with the following question: What are some of the topics we should be thinking about so that we can contribute to advancing the marketing discipline? As I reflect on how to respond, I recognize the transformation that is occurring within the marketing discipline. I view this transformation as an important phenomenon occurring around us, and I present my thoughts on the same in this editorial.
Figures & Tables
  • References (15)
  • Citations (19)
References15
Newest
#1V. KumarH-Index: 57
#2Bharath Rajan (J. Mack Robinson College of Business)H-Index: 4
3 CitationsSource
#1Peter C. Verhoef (UG: University of Groningen)H-Index: 48
#2P. K. Kannan (UMD: University of Maryland, College Park)H-Index: 33
Last.J. Jeffrey Inman (University of Pittsburgh)H-Index: 37
view all 3 authors...
448 CitationsSource
#1V. Kumar (J. Mack Robinson College of Business)H-Index: 57
90 CitationsSource
#1Raj Chetty (Harvard University)H-Index: 40
#2Nathaniel Hendren (Harvard University)H-Index: 16
Last.Emmanuel Saez (University of California, Berkeley)H-Index: 58
view all 4 authors...
552 CitationsSource
#1V. Kumar (J. Mack Robinson College of Business)H-Index: 57
#2Angeliki Christodoulopoulou (J. Mack Robinson College of Business)H-Index: 1
35 CitationsSource
#1V. Kumar (J. Mack Robinson College of Business)H-Index: 57
#2Veena Chattaraman (AU: Auburn University)H-Index: 10
Last.Joerg Henseler (Radboud University Nijmegen)H-Index: 7
view all 7 authors...
45 CitationsSource
#1Richard J. Lutz (UF: University of Florida)H-Index: 25
24 CitationsSource
#1Werner Reinartz (University of Cologne)H-Index: 31
#2Benedict G. C. Dellaert (EUR: Erasmus University Rotterdam)H-Index: 29
Last.Rajan Varadarajan (A&M: Texas A&M University)H-Index: 16
view all 5 authors...
102 CitationsSource
30 CitationsSource
12 CitationsSource
Cited By19
Newest
Source
#1Daniel D. Prior (Cranfield University)H-Index: 8
#2Joona Keränen (RMIT: RMIT University)
Source
1 CitationsSource
Source
#1Anna Makrides (University of Nicosia)
#2Demetris Vrontis (University of Nicosia)H-Index: 26
Last.Michael Christofi (University of Nicosia)H-Index: 6
view all 3 authors...
Source
#1Joni Salminen (Qatar Computing Research Institute)H-Index: 6
#2Vignesh Yoganathan (University of Bradford)H-Index: 1
Last.Soon-gyo Jung (Qatar Computing Research Institute)H-Index: 3
view all 5 authors...
Source
#1Stuart Read (SPbU: Saint Petersburg State University)H-Index: 14
#2Stefan MichelH-Index: 10
Last.Kumar Rakesh Ranjan (UQ: University of Queensland)H-Index: 5
view all 4 authors...
Source
#1Andrew M. Baker (SDSU: San Diego State University)H-Index: 10
1 CitationsSource
#1Muhammad Farooq (Limkokwing University of Creative Technology)H-Index: 1
#2Valliappan Raju (Limkokwing University of Creative Technology)H-Index: 1
1 CitationsSource
Source
View next paperA marketing identity is flourishing