Transformative Marketing: The Next 20 Years
Abstract
In my interactions within the academic community, I am often posed with the following question: What are some of the topics we should be thinking about so that we can contribute to advancing the marketing discipline? As I reflect on how to respond, I recognize the transformation that is occurring within the marketing discipline. I view this transformation as an important phenomenon occurring around us, and I present my thoughts on the same in...
Paper Details
Title
Transformative Marketing: The Next 20 Years
Published Date
Jul 1, 2018
Journal
Volume
82
Issue
4
Pages
1 - 12
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