The Impact of Distribution Channel Decisions and Repeated Stockouts on Manufacturer and Retailer Performance

Product availability is a critical aspect of customer service for retailers and manufacturers. When product is out of stock (OOS), both retailers and manufacturers may suffer depending on the demand-side characteristics, such as whether consumers are more loyal to the store or the brand. While both retailers and manufacturers contribute to OOS situations, the supply-side characteristics, such as whether the retailer or manufacturer is...