Review paper
Crisis management in new product development: A tale of two stories
Abstract
This research examines how firms manage crises in new product development (NPD), and suggests that a high level of perceived crisis can result in better new product performance. In addition, the role of team communication is underlined in the relationship between perceived crisis and new product performance. Team communication is categorized into two types: formal vs. informal, each playing a distinct role in crisis management. More importantly,...
Paper Details
Title
Crisis management in new product development: A tale of two stories
Published Date
Dec 1, 2019
Journal
Volume
88
Pages
102038 - 102038
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