Helping a Lost Tourist: The Effects of Metastereotypes on Resident Prosocial Behaviors

While previous research has explored stereotypes, few studies have investigated the effects of metastereotypes on residents’ prosocial behaviors; that is, how would residents react to tourists’ negative (or positive) stereotypes of them? Study 1 demonstrates that residents were more willing to help a lost tourist in the face of negative metastereotypes. Study 2 further shows that metastereotype valence (i.e., positive or negative) could...