Exposure to the Tobacco Power Wall Increases Adolescents’ Willingness to Use E-cigarettes in the Future

Introduction Adolescents’ e-cigarette use is now more prevalent than their combustible cigarette use. Youth are exposed to e-cigarette advertising at retail point-of-sale (POS) locations via the tobacco power wall (TPW), but no studies have assessed whether exposure to the TPW influences susceptibility to future e-cigarette use. Methods The study was conducted in the RAND Store Lab (RSL), a life-sized replica of a convenience store developed to...