The evolving institutional work of the National Collegiate Athletic Association to maintain dominance in a fragmented field
Abstract
Highlights• Sport governance associations remain intact despite predictors of demise.• NCAA learned to control boundaries, practices, and institutional cognitions.• Expanding membership boundaries increased institutional dominance.• Flexible practices allowed for multiple interests to coexist in institution.• Cognitive understandings are strategically built, adjusted, and...
Paper Details
Title
The evolving institutional work of the National Collegiate Athletic Association to maintain dominance in a fragmented field
Published Date
Jul 1, 2019
Journal
Volume
22
Issue
3
Pages
379 - 394
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Notes
History