User experience in personalized online shopping: a fuzzy-set analysis

Volume: 52, Pages: 1679 - 1703
Published: Jun 8, 2018
Abstract
In the complex environments of online personalization, multiple factors have been considered to explain consumers’ online behaviour, but largely without considering the role of specific configurations of variables and how they may affect consumer behaviour. This study aims to show how trust towards online vendors, privacy, emotions and experience combine to predict consumers’ purchase intentions.,Building on complexity theory, a conceptual model...
Paper Details
Title
User experience in personalized online shopping: a fuzzy-set analysis
Published Date
Jun 8, 2018
Volume
52
Pages
1679 - 1703
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