The Processes of New Product Development Recentralization towards a Transnational Emphasis in Multinational Corporations
Abstract
Studies on R&D internationalization have identified the decentralization-recentralization pattern of many multinational corporations (MNCs). Studies have also indicated that MNCs tend to pursue a transnational emphasis during R&D recentralization. This research focuses on recentralization of new product development (NPD) in MNCs and aims to reveal different processes of it towards a transnational emphasis. Through a qualitative case study of...
Paper Details
Title
The Processes of New Product Development Recentralization towards a Transnational Emphasis in Multinational Corporations
Published Date
Mar 1, 2019
Volume
25
Issue
1
Pages
19 - 36
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