CSR Communication Strategies of Colombian Business Groups: An Analysis of Corporate Reports
Abstract
The aim of this paper is to assess stakeholder orientation and corporate social responsibility (CSR) communication strategies in the business groups (BGs) of an emerging economy by means of content analysis. We worked with 30 non-financial BGs taken from the Colombian Stock Exchange. The study uses as its unit of analysis corporate reports that have been classified into four categories: annual reports (ARs), sustainability reports (SRs),...
Paper Details
Title
CSR Communication Strategies of Colombian Business Groups: An Analysis of Corporate Reports
Published Date
May 16, 2018
Journal
Volume
10
Issue
5
Pages
1602 - 1602
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