CSR Communication Strategies of Colombian Business Groups: An Analysis of Corporate Reports

Published on May 16, 2018in Sustainability 2.08
· DOI :10.3390/su10051602
Jaime-Andres Correa-Garcia1
Estimated H-index: 1
,
Maria-Antonia Garcia-Benau1
Estimated H-index: 1
,
Emma Garcia-Meca1
Estimated H-index: 1
Abstract
The aim of this paper is to assess stakeholder orientation and corporate social responsibility (CSR) communication strategies in the business groups (BGs) of an emerging economy by means of content analysis. We worked with 30 non-financial BGs taken from the Colombian Stock Exchange. The study uses as its unit of analysis corporate reports that have been classified into four categories: annual reports (ARs), sustainability reports (SRs), combined reports (CRs), and integrated reports (IRs). The results show that IRs are the most similar reports, that Colombian BGs are mainly employee-oriented (ARs, SRs, CRs) and shareholder-oriented (IRs), and that response and involvement communication strategies are the most commonly used. Our research has theoretical and practical implications based on the assumption that the study of corporate reports has particular importance for those BGs with diversification strategies and international orientation, since it opens possibilities for future research.
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  • Citations (4)
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References52
Published on May 1, 2017in Journal of Business Ethics 2.92
Samantha Miles11
Estimated H-index: 11
(Oxford Brookes University)
Stakeholder theory is widely accepted but elementary aspects remain indeterminate as the term ‘stakeholder’ is an essentially contested concept (Miles, J Bus Ethics 108:285–298, 2012; Mitchell, Organ Stud 33:1407–1411, 2012), being variously describable, internally complex and open in character (Gallie, Proc Aristot Soc 56:167–198, 1956). Such contestability is highly problematic for theory development and empirical testing. The extent of essential contestability, previously unknown, is demonstr...
31 Citations Source Cite
Published on Jul 1, 2014in Australian Economic History Review 0.37
Carlos Dávila Ladrón de Guevara4
Estimated H-index: 4
(University of Los Andes),
José Camilo Dávila2
Estimated H-index: 2
(University of Los Andes)
type="main"> This article examines the historical path of a century-old business group – Fundacion Social – in an ‘emerging society’ in Latin America (Colombia) in terms of strategy, top management structure, and governance. Conducted within the grounded theory methodology and relying on broad empirical data, the article identifies a series of issues that emerge from the Fundacion Social's history. It offers opportunities for dialogue and comparison with scholars in at least two fields: corporat...
3 Citations Source Cite
Published on Oct 1, 2006in Business Ethics: A European Review 3.03
Mette Morsing15
Estimated H-index: 15
(Copenhagen Business School),
Majken Schultz28
Estimated H-index: 28
(Copenhagen Business School)
While it is generally agreed that companies need to manage their relationships with their stakeholders, the way in which they choose to do so varies considerably. In this paper, it is argued that when companies want to communicate with stakeholders about their CSR initiatives, they need to involve those stakeholders in a two-way communication process, defined as an ongoing iterative sense-giving and sense-making process. The paper also argues that companies need to communicate through carefully ...
727 Citations Source Cite
Published on Oct 7, 2014in European Business Review
Maria Alejandra Gonzalez-Perez5
Estimated H-index: 5
(EAFIT University),
Juan Velez-Ocampo1
Estimated H-index: 1
(EAFIT University)
Purpose – This paper aims to provide an examination of the ongoing internationalisation processes undertaken by 30 major multinational Colombian-owned firms. It also presents a theoretical overview and a conceptual framework for the understanding of internationalisation patterns from emerging countries’ multinational enterprises. Design/methodology/approach – This study is built based both on the results collected from comparative case studies based in the literature and empirical observations o...
12 Citations Source Cite
Published on Jun 1, 2008in Journal of International Management 2.30
Alvaro Cuervo-Cazurra31
Estimated H-index: 31
(University of South Carolina)
I study the multinationalization -- the decision to establish foreign direct investment (FDI) -- of developing country firms, in particular Latin American ones or "Multilatinas". Despite a long exporting tradition, many firms in Latin America have only recently become multinational enterprises (MNEs). The analysis of case studies reveals three insights. First, Multilatinas take a long time to become MNEs, reflecting the additional challenges and need for sophisticated advantages for establishing...
182 Citations Source Cite
Published on Jun 1, 2000in Academy of Management Journal 6.70
Mauro F. Guillén31
Estimated H-index: 31
(University of Pennsylvania)
Business groups in emerging economies result when entrepreneurs and firms accumulate the capability for repeated industry entry. Such a capability, however, can be maintained as a valuable, rare, and inimitable skill only as long as asymmetric foreign trade and investment conditions prevail. Cross-sectional and longitudinal data on a variety of emerging economies were used to test this hypothesis and three other competing explanations. The importance of business groups grew with foreign trade an...
581 Citations Source Cite
Published on Mar 28, 2008in Accounting, Auditing & Accountability Journal 2.91
Jan Bebbington26
Estimated H-index: 26
(University of St Andrews),
Carlos Larrinaga13
Estimated H-index: 13
(University of Burgos),
José Mariano Moneva Abadía16
Estimated H-index: 16
(University of Zaragoza)
Purpose - The purpose of this paper is to explore the proposition that corporate social responsibility reporting could be viewed as both an outcome of, and part of reputation risk management processes. Design/methodology/approach - The paper draws heavily on management research. In addition, an image restoration framework is introduced. Findings - The concept of reputation risk management could assist in the understanding of corporate social responsibility reporting practice. Originality/value -...
366 Citations Source Cite
Published on Dec 1, 2013in Journal of Business Ethics 2.92
David Eberle1
Estimated H-index: 1
,
Guido Berens12
Estimated H-index: 12
(Erasmus University Rotterdam),
Ting Li11
Estimated H-index: 11
(Erasmus University Rotterdam)
Companies increasingly communicate about corporate social responsibility (CSR) through interactive online media. We examine whether using such media is beneficial to a company’s reputation. We conducted an online experiment to examine the impacts of interactivity in CSR messages on corporate reputation and word-of-mouth intentions. Our findings suggest that an increase in perceived interactivity leads to higher message credibility and stronger feelings of identification with the company, which a...
73 Citations Source Cite
Giacomo Manetti10
Estimated H-index: 10
(University of Florence)
The aim of the article is to investigate the quality of stakeholder engagement (SE) in sustainability reporting (SR). The first part analyses the role of SE in SR according to the literature: SE is a fundamental step of the reporting process because of its role in defining materiality and relevance of the information communicated. The second part of the paper is dedicated to an empirical analysis of a sample of sustainability reports. The analysis showed that what is really applied in a wide maj...
143 Citations Source Cite
Published on Apr 1, 1995in Academy of Management Review 8.86
Thomas M. Jones19
Estimated H-index: 19
(University of Washington)
This article is intended to enhance the position of stakeholder theory as an integrating theme for the business and society field. It offers an instrumental theory of stakeholder management based on a synthesis of the stakeholder concept, economic theory, behavioral science, and ethics. The core theory—that a subset of ethical principles (trust, trustworthiness, and cooperativeness) can result in significant competitive advantage—is supplemented by nine research propositions along with some rese...
2,039 Citations Source Cite
Cited By4
Published on Jul 11, 2018in Sustainability 2.08
Carmen Raquel Córdova1
Estimated H-index: 1
,
Ana Zorio-Grima7
Estimated H-index: 7
,
Paloma Merello1
Estimated H-index: 1
In the last decade, companies have started to disclose information on carbon emissions. To our knowledge, this is the first paper to look into this phenomenon in South America, which is a very important geographical area regarding climate change because of the local nature and developing economies. This paper explores the relationships between some corporate variables and two important decisions: (i) whether to report carbon emissions, and (ii) the impact on the evolution of carbon emissions. Lo...
1 Citations Source Cite
Published on Nov 9, 2018in Sustainability 2.08
Renáta Myšková3
Estimated H-index: 3
,
Petr Hájek12
Estimated H-index: 12
Annual reports are an important source of qualitative information about a company’s strategic areas, including sustainability. However, previous work on sustainability assessment has been limited to quantitative indicators that are difficult to obtain. Here, we address this issue by analyzing a company’s strategic documents, with the specific aim of demonstrating the role of sustainability and social responsibility in the text of the annual reports of companies in the IT services industry. We de...
Source Cite
Published on Jan 21, 2019in Sustainability 2.08
Companies’ increasing social awareness has led to the development of a corporate social responsibility orientation, whose implementation impacts on their overall marketing communication, both at its strategic and operational levels. The issue of integration of both levels is recognized as a research gap and is thus, the main interest of this article. A company’s CSR orientation depends on the context of social problems, specifically in our case, the need for women’s empowerment as well as the cr...
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