Social media literacy protects against the negative impact of exposure to appearance ideal social media images in young adult women but not men

Frequent exposure to appearance ideal social media is associated with body dissatisfaction. We hypothesised that commercial and peer social media literacy would protect against the negative impact of exposure to social media appearance ideal images on young adults' body image. The study was presented as an investigation of alcohol promotion on social media. Participants were 187 women (Mage = 24.6, SD = 3.7) and 187 men (Mage = 22.8, SD = 3.9)...