Socially-driven persuasive health intervention design: Competition, social comparison, and cooperation
Abstract
Persuasive technologies are tools for motivating behaviour change using persuasive strategies. socially-driven persuasive technologies employ three common socially-oriented persuasive strategies in many health domains: competition, social comparison, and cooperation. Research has shown the possibilities for socially-driven persuasive interventions to backfire by demotivating behaviour, but we lack knowledge about how the interventions could...
Paper Details
Title
Socially-driven persuasive health intervention design: Competition, social comparison, and cooperation
Published Date
May 25, 2018
Journal
Volume
25
Issue
4
Pages
1451 - 1484
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